Tips on picking an image to best intrigue your market.

Post 44 of Dream, create and make money in the arts.

My lovely and extremely gifted friend Martin Butterworth  is always busy art directing and creating Hollywood movie posters, West End Theatre show flyers and merchandising and yes lucky for me!) all my flyers and my album cover. So he was the only choice, along with another great friend Graham Humphreys who drew my cartoons that Martin then adapted, to do the cover for my forthcoming Londontown single. So here are the 3 contenders so far that he has whipped up in a jiffy.

So if anyone has a preference please leave a comment below 😉

The black and white one with me looking like I have been partying hard certainly has a lot of truth in. All the images have me looking quite classy and cabaret, you know from looking at them I am not about to release a video with bikini girls or me doing bad club dancing 😉 Also from all the covers you can get the idea that the vocal will not be your normal dance music style, which it certainly isn’t. Some of my Royal Festival Hall classical singing and harmony has crept in, along with the years of jazz and cabaret style. Equally my years of jazz bass playing echoes in my often weird timing. Andrew Hyde and I decided we wanted a track that comes from both our sensibilities and is not a standard dance tune (not that there is anything wrong with that but I released Londontown on my ‘If You Can’t Make Love, Make Coffee’ live 10 piece jazz album.

So the image that goes with your track or event has to be unusual but it also has to make sense with the branding of you as the artist and your product. It should hint on the differences and uniqueness you bring in your art.

I wrote a blog  on this  Creating images that will lure people to buy tickets to see your show

Here is the Londontown Teaser video

About this series – Becoming a Successful Creative – The Business of Creativity covering all the angles and issues of putting on a show, exhibition or event to showcase your art

This is a series of daily blogs for you on how to dream up, build, market and sell a creative event, gig, festival, book launch, cabaret night, exhibition of rude plastic cupcakes or whatever creatively inspires you. It is time to create and put on that play about your family, a series of drawings about hedgehogs, the album you have talked about making or the short film you always wanted to write and make. You can read the series in order Part One or just pick and choose a topic that interests you.