‘Creating a next steps plan whilst talking Marysia off the ledge’ Podcast with Ryan Lock

CS002 _Creating a next steps plan whilst talking Marysia off the ledge_ Ryan James Lock's coaching session 002. [ 37:07 ] Play Now | Play in Popup | Download

Post 45 of Dream, create and make money in the arts. This is the second of a series of Podcast coaching sessions with Ryan Lock ‘Be Your Own Publicist”. Ryan continues to coach me and give me further advice and tips. Ryan clearly makes the point that his coaching is not about validating my busy-ness or emotions but about moving my project forward.

Ryan has agreed to coach me in this podcast format as what to do when you have a creative product and don’t know the next steps. I have a dance music song ‘Londontown’ and I am clueless on what to do next, I dont know the dance market and there seems an overwhelming amount to do. Ryan talks about my fears and is coaching me over the next few weeks on my next steps which applies to whatever art you are about to start marketing from painting, to a new play or event.

Here are some of the highlights (this is not a full transcript) so listen to the show either by clicking on the right pointing arrow above or you can go to iTunes Love Your Creativity podcast channel

I reported that I did actually manage to make a Teaser YouTube video for my track, make my Love your Creativity YouTube channel and upload the teaser video. It isn’t perfect but it now exists.

He congratulates me on moving forward, even just a bit. I, of course, felt I had to get something done because of knowing that I had to report Ryan and the world.
He says one of the best ways to get stuck is to get caught up in perfectionism, you have to get moving. We say things like ‘It’s not ready yet’ and we use that as an excuse to not move forward. Being scared of being rejected is often the reason we never let our art see the light of day.
The moment you get a product out the door, you then know if people love it or not.
I have set myself a very clear target ideal audience so Ryan has set me the task of finding 3 people I know who fit my ideal audience brief, then take them to coffee and tell them that they are my ideal listener, how I want to attract more people like them and ask where they go clubbing, where they find music, what websites, any advice they can give, play them the track and get their response. Even if they don’t get back to you, you have reached out and taken action and then your mind does come up with some interesting ideas.
Ryan then responded to my idea of people videoing or photographing them listening to my track and using #MarysiaLondontown in return for a prize, but instead he suggested ask people to send me a pic of their own personal ‘Londontown’ and offer them a place in my video when it gets made.

I then express my exasperation and frustration in not knowing what to do next, nor how to do it. Ryan responded with the next steps plan to combat me going crazy with so many ways to do this plus I don’t have a marketing plan or enough knowledge about the market. I am watching The Vamps release their first single just via Youtube at present (188,000 views in 2 days at time of writing!) but I am not sure how their model works for me as I don’t have the platform they do.
He advises me also this week to think of a friend who does know more than I and take them out for coffee and ask them for advice.

He suggests I think about doing a listening event.
The dangers of being too exclusive.
Realise that I did not make this dance single in a day so don’t expect to launch it in a day. Really get focused and calm rather than lose myself in the panic of overwhelm and panic. He says ‘You have done an amazing thing in creating so now lets take some proper time into the marketing.
Take the time and energy to come up with a plan. Don’t rush this thing but take your time.

He again brings me back to regaining a sense of control, establish a clear set of questions to ask. He says it is still too early to get a solid marketing plan. Start with my target market and ask where they download their music from and where they go.

I have 3 target audience to and 7 people to get their advice, and give myself permission to give myself a strong foundation for this. So go to someone who can give me advice on launching on a dance single.

If you, as a listener would like to ask myself and Ryan a question on creativity or marketing just email us or call my Speak Pipe. The advantage of leaving a message on my Speak Pipe (button on the right of my website saying ‘Leave a voicemail’ is that If you leave your blog details etc we can play the call live.

If you like this and want an indepth overview on being your own publicist see Podcast on How To Be Your Own Publicist, Marysia & Ryan James Lock

The Coaching Sessions in reverse order are as follows

Podcast Coaching Session 006 Look at the Cold hard facts of why you have a great product and noone is buying it, plus stop ‘shoulding all over yourself’

Podcast Coaching Session 005 How to deal with ‘free’ work, learning to say NO & taking care of yourself”

Why you must get comfortable being uncomfortable – Coaching podcast session 4

Why you must be your authentic self & ignore all obstacles & distractions Podcast Coaching Session 03

Podcast Coaching Session 002 ‘Creating a next steps plan whilst talking Marysia off the ledge’ Podcast with Ryan Lock

Podcast Coaching Session 001 How to start promoting yourself and stop holding yourself back