‘Why you must get comfortable being uncomfortable” ' Marysia's Podcast Coaching Session 4 with Ryan James Lock" [ 36:39 ] Play Now | Play in Popup | DownloadMarysia/Ryan Lock coaching session 4 ‘Why you must get comfortable being uncomfortable’. In this fourth coaching session podcast Ryan James Lock continues to coach me on how to market myself and my work, achieving my big goal, looking at my mindset and tackle my limiting beliefs and overcome procrastination. He gives me advice and focus on what I, and thus you, the listening creatives, can do to promote a show, exhibition or event they are working on as part of the selling of their own work.
Here are some of the highlights of his advice for moving forward this week (this is not a full transcript)
Since I started these coaching sessions I have definitely moved my project forward. Last week’s homework was to do my YouTube video for the single and post it. I have posted it on my blog, facebook etc and now my friends and the world can see my work. Scary but I did it. He also asked me to do at least 30 minutes a day on promoting my project, however I tended to do a few hours one day and then nothing for the next few.
Janice Smylie – use what is already there, look what else you have. Most of what you want is already there. Janice Smylie Website
We discuss how I successfully create by booking the show, and then HAVING to create and deliver it. However this process of developing a product first and then having to market it afterwards I find very difficult, although the product is often better. Ryan says one has to be careful to keep on the sidelines, effectively waiting til the product or art is ‘perfect’
Ryan asks about my sense of overwhelm and time issues. I am not even managing the gym routines properly, Ryan said it is natural to have fluctuations in your patterns and it is OK to have this.
I talk about not knowing what steps to take next, I don’t know now what to do. I have got through the hurdles of initially contacting some people, I ask what next, do I go knock on doors? Ryan says I need to understand that there are so many people trying to do things, release a song or a film or show. Don’t be naive and think people will get back to me tomorrow, creatives have the energy, passion to get their product out but don’t expect an immediate response.
Mike Dooley said to Ryan ‘Knock on as many doors as you can. When you keep all the energy moving, things have to respond. Get so busy knocking on doors that you don’t have time to hang around and wait for a response.”
Ryan agrees that there is no one single thing I can do, I just want to get the song out there and it is frustrating about not having just one door to knock on. Ryan says this sense of ‘I have this book, CD etc to get out there’ and yet you will never know what thing leads to another, the fluidity of life.
Mike Dooley had been doing his emails and newsletters for months and then he heard from Rhonda Byrne… who invited him to be part of The Secret documentary, she had been reading his emails for 6 months.
Ryan told me to write again a list of what is holding me back for each thing and a step I can take.
Ryan’s tips of finding me some viral movement on my Youtube video
Londontown video
Only add the Youtube video link to my email signature but to the right people
Add it to my Facebook profile – Fan page. Marketing research say people like to be told what is the next step of action, so suggest to people they look at my Youtube link.
Create some video stills of my video, post it, tag friends and opinion formers (not your mum!), who are right for this project and ask them engaging questions. Don’t just ask ‘ share please’.
Put myself in the consumer shoes, what is in it for them. So tag their names, add the link to Youtube and ask a question that gets a positive answer. Ask an emotive or string image from the video and ask. Maybe ask some friends to arrange interaction, so I am going to post this, could you write this.
Create an identification for the brand, so ask ‘ What is your Londontown, post a picture and add link to single.
I am feeling resistance about hassling my friends, Ryan says this is natural. I am now making progress and thus asking my friends to help me. So Ryan has given some guidelines as to what is appropriate. Engage with those who are the most appropriate. Create select groups of people who will share and like it.
Ryan gets very ‘American self help’- I am creating a new level to my life, it is natural for there to be resistance. Growth often comes with a sense of discomfort, as with the gym. You can either have the discomfort of staying the same, or the discomfort of change. Really run towards the discomfort, get comfortable being uncomfortable. Don’t hide from the feeling of discomfort.
It is ok that not many people have heard the song yet, 90% of releasing something is in the marketing.
Homework for me!
I need to schedule in ‘Londontown time’ minimum 30 minutes everyday and ideally an hour every day. You could schedule in time on a particular project of your own.
Create an image and identification for the brand, so ask ‘ What is your Londontown, post a picture and add link to single.
Write again a list of what is holding me back for each thing and a step I can take.
If you, as a listener would like to ask myself and Ryan a question on creativity or marketing just email us or call my Speak Pipe. The advantage of leaving a message on my Speak Pipe (button on the right of my website saying ‘Leave a voicemail’ is that If you leave your blog details etc we can play the call live.
If you like this and want an indepth overview on being your own publicist see Podcast on How To Be Your Own Publicist, Marysia & Ryan James Lock
The Coaching Sessions in reverse order are as follows
Why you must get comfortable being uncomfortable – Coaching podcast session 4
Podcast Coaching Session 001 How to start promoting yourself and stop holding yourself back
@RyanJamesLock
Face book : The Ryan James Consultancy
Ryan James Lock <ryan@beingyourownpublicist.com>
The website and place to buy the coaching course is www.beingyourownpublicist.com/home
He also has on his site a free audio download 7 part coaching sessions, weekly mindset and pr strategy emails you can sign up to.
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Tags: Apple TV, be your own publicist, branding, Chad Hurley, coaching podcast, Dance music, Facebook, Google, Janice Smiley, Janice Smylie, Londontown, marketing, Marysia, Marysia Trembecka, Mike Dooley, Rhonda Byrne, Ryan, Ryan ‘Knock, Ryan James, Ryan James Lock., song about London, Viacom, Want, YouTube
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