"Ryan Lock/Marysia coaching session 6 Look at the cold hard facts of why you have a great product & noone is buying it. Also stop shoulding all over yourself' [ 40:06 ] Play Now | Play in Popup | DownloadRyan Lock/Marysia Podcast coaching session 6 “Look at the cold hard facts of why you have a great product & noone is buying it.Plus stop shoulding all over yourself”
In this Sixth coaching session podcast Ryan continues to coach me on how to market myself and my work, achieving my big goal, looking at my mindset and tackle my limiting beliefs and overcome procrastination.
Here are some of the highlights of his advice for moving forward this week (this is not a full transcript)
We talk about the beginning of autumn and back to school. This is a great time to set big goals as we all are ready to ‘get back to school’, we have had summer to rest and have fun.
Ask what do you need to learn now to forward your creative careers? What do you need to learn to help you get there?
Set up goals and how best to set up your daily work ethic. The more we can schedule self care, exercise and time to create, then we can really move things.
Also focus
People can be very busy doing things that do not get them jobs or income.
Look at your schedule, are you actively got time to write X letters per week to get work, to meet casting directors, networking.
The definition of networking ‘ who knows who you are and what you do’
It is easy to talk about how busy you are but Ryan asks what are the end results. If none of the things you are doing are not bringing in work or results. Busy-ness is not necessarily productive.
You can be busy writing your book but not doing any marketing to sell the last one
Freelancers should be spending 25% of their time looking for their next job, this is something I got from a FEU workshop.
I need to either do a day a week working on the marketing or 25% of each day.
Ryan says ‘you market now to get results in 6 months, you can’t expect instant results’
Ryan says a lot of his clients say ‘I have done this amazing thing but not many people are looking at it” . It is very important to make marketing a priority, the first strategy is make promotion a priority. In the coaching world people will read your material for 3-6 months before buying material.
If you are stuck and not getting the results you want, look at black and white cold hard facts and ask ‘How much are you actually marketing?’
Working smarter not harder and study really helps there, we need often new techniques or to get better.
I am realising how I need to keep moving in a mental space. I am having new projects moving in, I need to rest and yet I have stopped working on my Londontown track.
I now feel I have a stone that is no longer rolling, it is easier to push one that is moving, I am not pushing that creative project and I need to minimise my sense of guilt.
Ryan says in an ideal world I would be able to focus 100%, and work 24 hours a day but it is not possible and very important to replace a sense of guilt with an awareness that my song is still applicable to market and sell, nothing had disappeared.
I have been clearer with saying no to some people, although I have yet to say to people ‘sorry I cant help as I need some me time!’
On self care I am back down the gym, taking my script onto the treadmill. So I use the focused time without Facebooking to learn my script whilst doing cardio.
I have also stopped blogging and podcasting late at night and getting off the internet at a reasonable time.
What does the word ‘should’ mean – Ryan has a module ‘Stop shoulding all over yourself’
He says the word ‘should’ makes you or another creative wrong, a quote by Louise Hay – she gets you to make a should list and replace it with either ‘I choose to’ or ‘I could chose to do it if I want to’
If you are going to do affirmations, it is really important for you to use words that your brain recognises, so not alien language or terms. Ryan says he never has heard the word ‘should; used in a positive sense.
I quote Georgina Sowerby who says if you have the word ‘should’ in a sentence, it means you need to find another way of doing it. Podcast interview with Georgina Sowerby
The pic is me filming an animated short Shudder covered in dirt, fake blood, 17 layers and cameras so heavy I have neckache! Either way the idea is focus
If you recognise when you are trying to change your life around, then you need to eat well and get down the gym. The foods you put in your body is the fuel you are running on.
We cover the usefulness of meditation in the midst of busy periods. If you are in an overwhelming time, then make sure you eating well, going to the gym. If I dont exercise I get depressed, my mind gets dark.
The book Spark is on the Science of Exercise and the Brain’ mentions “Exercise is the single best thing you can do for your brain in terms of mood”
Paul Smith the designer and Anna Wintour both get up at 5am and exercise. Ryan says we all have to have a practice that works for us. Look at ways that you can get self-care and exercise in that works with your schedule.
I mention that Obama gets all mundane stuff booked such as food and daily 6am basketball training to save his brain for the big stuff. Plus Twyla Tharp’s great book ‘The Creative Habit’ she is also up at 6am
Liz Ranken, the movement director and artist, likes this idea that she is working and gets into the British Library for 10am. Set a time to wake up, to eat, to train. Podcast with Liz Ranken
The earlier people get up it seems more creative you can get .
Ryan insists that my rest has had to be a priority and I am realising that my self-care needs to come first and then goals and time within for marketing
I need to set X amount of calls and emails per Londontown per week and also for the current show.
I also have 2 novels in my creative drawer, but they need to stay there and finish the current project rather than juggling too many
Homework
Set some clear goals on marketing.
If you, as a listener would like to ask myself and Ryan a question on creativity or marketing just email us or call my Speak Pipe. The advantage of leaving a message on my Speak Pipe (button on the right of my website saying ‘Leave a voicemail’ is that If you leave your blog details etc we can play the call live.
If you like this and want an indepth overview on being your own publicist see Podcast on How To Be Your Own Publicist, Marysia & Ryan James Lock
The Coaching Sessions in reverse order are as follows
Why you must get comfortable being uncomfortable – Coaching podcast session 4
Podcast Coaching Session 001 How to start promoting yourself and stop holding yourself back
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
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Ryan James Lock <ryan@beingyourownpublicist.com>
The website and place to buy the coaching course is www.beingyourownpublicist.com/home
He also has on his site a free audio download 7 part coaching sessions, weekly mindset and pr strategy emails you can sign up to.
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About Marysia and Love Your Creativity
I blog at least three times a week on creativity and techniques to get your art on.
Whether you are a musician, an actor or a choreographer I endeavour to make https://loveyourcreativity.com is a place to come for inspiration and motivation.
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<div><strong><strong>Post 58 of Dream, create and make money in the arts</strong></strong></div>
<div>This is a <a href=”https://loveyourcreativity.com/Topics/series-on-becoming-a-successful-creative/”>series</a> of blogs for you on how to dream up, build, market and sell a creative event, gig, festival, book launch, cabaret night, exhibition of rude plastic cupcakes or whatever creatively inspires you. It is time to create and put on that play about your family, a series of drawings about hedgehogs, the album you have talked about making or the short film you always wanted to write and make. You can read the series in order <a href=”https://loveyourcreativity.com/2013/05/03/how-to-be-successful-dream-create-make-money-in-the-arts-1/”>Part One</a> or just pick and choose a topic that interests you.</div>
Tags: Anna Wintour, British Library, creativity, director, Doing It, Georgina Sowerby, goal setting, Liz Ranken, Louise Hay, marketing, Marysia, motivation, Obama, Paul Smith, Ryan, Ryan James, Ryan James Lock., Science of Exercise, Shudder, Stuart Miles, Twyla Tharp, Want
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